August 3, 2022
Marketing & Communications Process Improvement Task Force
9 a.m.
Administration 3rd floor Conference Room
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- Discussed Purpose & Goals of the Task Force
- Reviewed the report and discussed areas that related directly to our Task Force. Most of what we found is related to communications.
- Discussed Priorities (see below)
- Discussed Resources (see below)
- Other business
Priorities:
- Website redesign – More student-friendly, ADA compliant, and consistent templates
- Become-A-Student webpage redesign (DONE)
- New calendar solution and upgrade (DONE)
- Improve communication with students between their acceptance letter/email and advising (on-going)
- Revised the acceptance letter (DONE)
- How do we communicate that a student can or cannot be advised without an official transcript when some advisors (workforce to general advisors) advise with an unofficial transcript?
- (In Process) MARCOM needs to know the rule about transcript requirements (unofficial vs. official).
- In order to develop consistent communications, there needs to be consistent rules from all advisors and others and enforced.
- How do we better communicate to workforce students to go to workforce advisors first instead of advising in SS?
- Review and revise the Advisor Guide online to make it easier for students to figure out which advisor type they should go to. (Candice & Phillip working on this)
- Make the Advisor Guide the main landing page. This could be why Advising is where students go first instead of Highlander Central
- Ask Laura (Lisa) how many students are advised by Workforce vs. Advising department advisors.
- Work toward getting more inquiries in the top of the funnel and work on retention
- Rework the student email that is sent about setting up their MCC email (DONE)
- Rewrite the Acceptance letter/email (DONE)
- Create Short videos with welcome messages or information explaining the process and steps to becoming a student.