November 10, 2020

Admissions & Marketing Subcommittee Minutes

Committee Members Present:

  • Karen Clark
  • Lisa Elliott
  • Jen Norman
  • Frank Graves
  • Aranza Torres
  • Dustie Hamilton
  • Amanda Straten
  • Shawn Trochim
  • Annette Scott
  • Stephanie Maultsby
  • Becky Parker

Committee Members Absent:

  • Londa Carriveau

Agenda Topics:

  • Introductions
  • Committee Charge:
    • Strategic and intentional plan to be developed
    • Looking at things in a slightly different way than usual
    • Comprehensive plan
  • What is Strategic Enrollment Management?
    • A unified plan of work that is strategic and intentional
    • Not just recruiting, but also about retaining students.
    • Some questions to ask ourselves:
      • Where are there gaps in our community and at MCC?
      • Are we using all of our resources most effectively?
    • What are the other sub-committees:
      • Finance
      • Retention
      • Research & Growth Opportunities
      • Steering committee
    • What is within our control? So many factors of selection, persistence, and retention.
      • What about the students who didn’t enroll or persist? Why?
      • What are the things we would like to know?
        • Getting a good idea of the big picture and the full picture of what we are currently doing and what is the end result.
        • What is the ROI on our efforts?
        • Who are our students? Develop profiles.
        • What is the potential capacity of our non-traditional potential students?
        • What are the other markets we can tap into?
        • What data do we have on a larger pool of potential students?
          • Should we segment the audiences to recruit better?
        • What about using the emerging markets committee’s information?
        • Adults with some college and HS diplomas – where are we with those potential students?
          • What about migrants who feel like they want more? Want a higher education? But we need to make sure we are prepared to serve them. How do we do that?
        • What does reduced enrollment mean to MCC? Financially? Resources? Impact on what we can do and what we can’t do?
      • Implementation ideas:
        • Partner with outside entities that can encourage potential students to get started.
          • What can we do to grow those kinds of partnerships?
        • Who are the potential students who have filled out FAFSA applications but did not fill out the application for MCC?
        • Clearinghouse information
          • Search for information that we do not have in-house.
            • Like for students who applied, but never enrolled. What happened to them?
          • We would like to know what data and information is out there and how we can use it.
        • Do we have a timeline or goal in the near future for this committee?
        • We need to do some things that are outside the box. Not just what we have normally done without letting go of what we currently do well.
        • Are we still considering changing our name?
          • What do we gain or lose with “community” in our name?
        • Ask the campus community to participate in “telling the MCC story”.
          • Create plan for how to do this.

 Action Items and Timelines:

  • The committee used this initial meeting to discuss and clarify what we think, individually, Strategic Enrollment means, why we are on this committee, and questions or initial thoughts we have.
  • Lisa & Karen (co-chairs) will meet with the Steering Committee soon to gain more insight into what is expected, any action items, or timelines.