MCC unveils new logo through rebranding project

Jan. 25, 2023

McLennan Community College has unveiled a new logo as part of the College’s ongoing project to unify its brand and create an identity that portrays the value of an MCC education and the focus on student success.

The College partnered with World Design Marketing (WDM), a firm with extensive higher education experience. WDM researched the College and held numerous workshops with students, employees, the Board of Trustees and community leaders to gain understanding of the College.

The new logo combines features that reflect on the College’s history, location and values. The outer “M” represents the Bosque River, where the campus is nestled along the banks, and the greater Waco family. The inner “M” signifies the culture of the College as the MCC Family. The chevron heart ties back to the McLennan Family Crest and represents the students and their families.

For more information about MCC’s new brand standards and to view the new logo, go to www.mclennan.edu/marcom/docs/MCC-Brand-Standards.pdf.