Marketing & Advertising
Marketing
MarCom develops the College’s primary marketing materials, including content and creative assets for advertising, print materials, web, social media, and more.
To discuss paid advertising and marketing, please submit a project request.
Flyers
Printed flyers and signage should follow College procedures and policies to ensure clear, accessible, and professional communication.
General Requirements
- Must be approved and posted by MarCom.
- Displayed in designated campus locations only.
- Be timely, accurate, and meet accessibility requirements.
- Follow College brand standards.
These guidelines help:
- Ensure publicity reaches your target audience.
- Ensure consistency with College brand standards.
- Create a uniform and professional display appearance.
Approval Process
Submit your flyer in PDF format to marcom@mclennan.edu 2–3 weeks before your event or deadline. Please include your account number for printing.
Flyer Specifications:
- Vertical 8.5” x 11”
- Full color
- Avoid solid dark backgrounds (for readability)
- Include who, what, where, when, and why
- Include contact information
- Include the MCC logo
After approval, MarCom will print, stamp, and post 10–12 copies in designated areas (as space allows) and remove them after the event.
Recruiting Materials
A limited supply of banners, backdrops, display materials, and table covers are available for recruiting events. To request materials, email marcom@mclennan.edu.
Advertising
Our department provides the expertise and strategic insight needed to plan, create, and execute advertising campaigns that reach the right audiences at the right time. We develop integrated campaigns across print, television, radio, outdoor, and digital platforms and manage media buying to align with your budget and goals.
McLennan Community College requires that all advertising (excluding classified ads submitted through Human Resources) be reviewed and approved by MarCom. Each ad is evaluated for accuracy, clarity, grammar, strong design and photography, alignment with the MCC Style Guide, and compliance with College policies and state and federal regulations.
Every advertisement is crafted to capture attention, inspire engagement, and inform the community about MCC’s programs, services, and opportunities.
Planning a new program or campaign? Contact us at marcom@mclennan.edu to get started.